COURSE
CONTENT
Section A



Number of lectures: 12 Weightage: 50%
Unit – I Introduction to Communication:
(a) Meaning
of Communication
·
Originate of the word “Communication”
·
Definition of Communication
(b) Process of Communication
·
Elements of process (Sender,
Encode, Message, Media, Receiver, Decode & Feedback)
·
Importance of Feedback in process
·
Types of Feedback
(c) Seven C’S of Communication
·
Significance of 7 C’S in Communication
·
7 C’S in
detail

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Section-B
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Number of lectures: 12
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Weightage:50%
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Unit – II : Effective Communication
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(a) Channels
of Communication
·
Meaning of Communication Channel
·
Types of Channel (Horizontal,
Grapevine, Downward and Upward Channel)
(b) Barriers
to effective Communication
·
Meaning of Barrier
·
Role of barrier to effective Communication
·
Types of Barrier ( Physical
Barrier, Language Barrier, Emotional Block, Psychological Barrier,
Psycho-Sociological
Barrier,
Cultural barrier)
( c)
Importance of Communication and Feedback
